The UAFS Office of Marketing and Communications oversees all marketing efforts in support of the university’s brand, identity and message. We determine overall marketing strategy for the university, and we provide marketing oversight and creative direction to the campus community. We manage the university’s message across all communication platforms, including print, broadcast, digital, Web, photography, videography and specialty products.
To enable full campus participation and engagement in support of the university and its goals – and to ensure professionalism and consistency of message – we both initiate marketing campaigns and oversee the marketing projects of campus colleges, departments and offices.
Marketing support for the campus community includes planning and consulting services, creative services, posted guidelines for editorial and graphic style, published standards and policies for Web use and marketing services, and management of logos and other branding items.